Supermodel for sbart1/2/2024 ![]() ![]() 'When brands book Shudu, they’re not booking her instead of a real model. Wilson insists, however, that Shudu isn’t being hired in place of existing black models. Many women of colour became critical, including British writer Bolu Babalola, who called Shudu an image 'contrived by a white man who has noticed the ‘movement’ of dark-skinned women.'Īnother of the criticisms levelled against Wilson is that he profits from Shudu’s modelling work, taking potential jobs away from real black women. Yet after a Harper’s Bazaar interview, in which it was revealed her creator was a twenty-eight-year-old white man, things started to change. Shudu's admirers included Alicia Keys, Tyra Banks, and Naomi Campbell. ![]() Together, they make up ‘ The Diigitals ’ - the world’s first all-digital modelling agency launched by Wilson. I wanted to create a really powerful image that celebrated a beauty I don’t see represented enough Are there other digital models?Īlthough Shudu might be his most well-known, Wilson has made six more virtual models, including Margot and Zhi, who starred alongside Shudu in Balmain’s pre-fall 2018 campaign. This means her followers 'associate with her in lots of different ways' and will often project a personality onto her. In fashion photography, Wilson was taught to remove blemishes, but adds natural imperfections such as pores, hyper-pigmentation and fine lines to Shudu in order to make her look more life-like.Īnd whereas some robo influencers have been given faux-thentic personalities by their creators - such as Lil Miquela's 'woke' captions or Bermuda, a 'self'-professed Trump supporter-turned-liberal – Wilson makes no illusions that Shudu has her own personality. 'I feel like she looks realistic because she’s captured in a very editorial way, and your only comparison for my images are other fashion images which are often unrealistic and quite retouched,' Wilson says. Shudu’s image soon went viral and was reposted by Fenty Beauty and Tyra Banks, who thought she was a real model. A post shared by Miquela wanted to create a really strong and powerful image that celebrated a beauty I don’t see represented in media often enough,' Wilson explains.
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